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Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday

Summary by Variety
Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. (Those […]

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VarietyVariety
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Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday

Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. (Those […]

·Los Angeles, United States
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Variety broke the news in Los Angeles, United States on Thursday, March 26, 2026.
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