Instagram tests option to open to Reels
The test follows a shift to Reels, which now accounts for more than 50% of user time in the app, Meta said.
- Instagram is testing a new interface that lets users open the app directly to their Reels feed instead of the traditional post feed, according to images shared by app researcher Radu Oncescu.
- Meta has prioritized short-form video as more than 50% of user time is now spent on Reels consumption; indeed, the company tested this exact format in India last year.
- Stories will remain displayed at the top of the home screen as normal, while users can swipe across to access the traditional feed or tap the icon at the top right.
- Meta is offering this as an optional feature rather than a default, allowing users to revert to the regular feed experience whenever they want without forced adoption.
- If engagement rises, Instagram will likely make this the standard for all users; however, shifting away from traditional Instagram could prompt some user backlash.
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16 Articles
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Meta started experimenting in India with a new version of Facebook that puts the videos in the foreground, taking some users directly to a full screen experience with the Reels. Facebook starts betting on a video-dominated opening By opening the app, some Indian users can now find a different experience from [...]
Facebook Tests Major Video-First Redesign In India As It Takes On YouTube Shorts
Facebook is reportedly testing a full-screen Reels-focused interface in India, moving away from its traditional text and photo-heavy News Feed. Facebook is testing a new video-first interface in India that puts Reels at the centre of the user experience.
Facebook Tests Full-Screen Video Feed and Reels-First Layout for Users in India | 📲 LatestLY
Meta is testing a Reels-first Facebook experience in India, directing selected users to a full-screen video feed when they open the app. The trial aims to prioritise video consumption, with users able to switch back to the classic feed. Meta may expand the video-first interface to the US and other markets next year based on engagement and feedback. 📲 Facebook Tests Full-Screen Video Feed and Reels-First Layout for Users in India.
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