US EditionInstagram Chief Says AI Images Are Evolving Fast and He's Worried About Us Keeping Up
Instagram will verify users, label AI content, and propose cryptographic camera signing to restore trust as AI-generated images rise, Mosseri said in a year-end essay.
- In a 2025 year-end essay, Instagram chief Adam Mosseri warned AI-generated content has shattered visual trust on Instagram and Threads, prompting a shift to verifying people and labeling AI content.
- Mosseri said that authenticity is becoming infinitely reproducible, and younger users over 25 share unflattering candid images in private chats or disappearing stories.
- On the technical front, Mosseri proposed camera manufacturers cryptographically sign photos to prove authenticity, while industry moves include Meta's purchase of Manus AI and tools like Google's Nano Banana Pro detecting AI traits.
- Platform leaders say content moderation cannot keep up with advancing AI, Mosseri warned it will take years to stop assuming what we see is real, and Instagram must evolve quickly or risk falling behind.
- Looking toward 2026, Mosseri said `At that point we'll need to shift our focus to who says something instead of what is being said,` signaling a long-term trust shift.
13 Articles
13 Articles
The growing amount of content generated by AI on social networks does not go unnoticed by platforms, which face the problem of authenticity in different ways to maintain Internet users' confidence.So far, most social networks are committed to identifying in some way the publications that have been created with artificial intelligence tools.This content is not prohibited and in fact many people in Spain follow YouTube channels that only post low-…
AI-generated content is everywhere and is becoming more and more realistic. For the boss of Instagram, you now have to be skeptical, by default.
Perfect images, artificial life: Instagram boss Adam Mosseri warns that we will soon be unable to trust online content – and calls for consequences. read more on t3n.de
Instagram Will Have to Evolve Fast, Warns Adam Mosseri Amid Rise of AI Content
Instagram Head Adam Mosseri believes that the rise of artificial intelligence (AI)-generated images and videos is forcing the platform to evolve quickly. The Meta-owned social media platform gained popularity for its image and video-centric feed, and is a major driver of the creator economy, which is run by influencers and content creators. However, the executive thinks that AI-generated content is improving so fast that soon it might become imp…
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