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Instagram just got a repost button — Here's what it actually does

Summary by RUSSH
No, it’s not your imagination. The Instagram app has had a slight refresh this week, with the subtle introduction of a brand-new feature: a repost button.Unlike resharing a Story or DMing a post to a friend, this new function lets you share someone else’s public post or Reel directly to your own profile feed. It’s a move that brings Instagram more in line with TikTok’s repost tool and the retweet (sorry, repost) function on X. Here’s what you ne…

3 Articles

Lean Right

Here's what the new button that's appearing on all profiles is for.

·Italy
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If you scroll after an update to Instagram, you will find a new button. Another feature will be tested in the USA. Image: shutterstock/watsonIf you update your Instagram app, you will soon discover a new button. It will only appear under public reels and posts. Meta's social media platform introduces a feature that many users already know from TikTok, Snapchat or X. Because there is a repost function behind the button. "With reposts you can repo…

·Zürich, Switzerland
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RUSSH broke the news in on Friday, August 8, 2025.
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