Instagram is set to account for more than half of Meta Platforms' advertising revenue in the United States next year, as the social media platform improves monetization of its products, according to research firm Emarketer.WHY IT'S IMPORTANTInstagram's Reels competes with ByteDance's TikTok and You

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Instagram to make up more than half of Meta's US ad revenue in 2025, report shows

Meta Platforms Inc.’s Instagram will soon account for half of the company’s advertising revenue in the US, according to estimates from research firm Emarketer, further cementing the photo- and video-sharing app’s role as the key growth driver for the company.

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Instagram expected to generate 50% of Meta’s US ad sales in 2025

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eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022

According to Emarketer data, it is expected to exceed $32 billion in advertising revenue in the United States by 2025.

Según datos de Emarketer, se espera que supere los US$32.000 millones en ingresos publicitarios en Estados Unidos en 2025

Prevén que Instagram genere 50% de ventas de publicidad de Meta en EE.UU. en 2025

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They expect Instagram to generate 50% of Meta advertising sales in the U.S. in 2025

Instagram's Reels competes with ByteDance's TikTok and YouTube Shorts

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In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten year's later, the app is projected to account for half, according to the research firm's latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer. This rise would...

Adweek

Shamrock Holdings

Instagram Will Drive Half of Meta’s Ad Revenue in 2025

Instagram will soon make up half of parent company Meta’s advertising revenues in the United States. The photo-and-video-sharing app will exceed $32 billion in U.S. ad revenue next year, Bloomberg reported Wednesday (Dec. 18), citing data from Emarketer. That’s a 24% increase from this year. Meta’s emphasis on video content has been a key driver of that growth, Jasmine Enberg, principal analyst at Emarketer, said in a blog post. “Instagram is no…

PYMNTS.com

Report: Instagram Set to Drive Half of Meta’s Ad Revenue

Instagram will represent more than half of Meta's turnover in the United States in 2025 according to the analyst firm Emarketer, thanks to its success with users and the fine optimization of advertising spaces with artificial intelligence (AI).

Instagram représentera plus de la moitié du chiffre d'affaires de Meta aux Etats-Unis en 2025 d'après le cabinet d'analystes Emarketer, grâce à son succès auprès des utilisateurs et l'optimisation fine des espaces publicitaires avec l'intelligence artificielle (IA).

Instagram représentera la moitié des revenus publicitaires de Meta

pme.ch

Instagram will account for half of Meta's advertising revenue

Instagram, the photo and video-sharing social media platform, is on track to become Meta Platforms’ (META) primary engine for advertising revenue in the United States by next year.  According to a new report from research firm Emarketer, Instagram is set to account for over half of Meta’s total advertising revenue in the US in 2025, underscoring the platform’s successful monetization strategies and growing dominance in the digital advertising sp…

Invezz

Instagram to surpass half of Meta’s US Ad revenue by 2025?

Metal Platforms Inc.’s Instagram will soon account for half of the company’s advertising revenue in the US, according to estimates from research from Emarketer, further cementing the photo- and video- sharing app’s role as the key growth driver for the company, reported Bloomberg. Instagram has steadily expanded into arguably the most important part of Meta’s business, not only for its role driving revenue but also as a vehicle for features like…

Instagram to make up more than half of Meta's US ad revenue in 2025, report shows

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