Instagram Cracks Down on Accounts That Mostly Post Unoriginal Content

You're About to See Less Slop on Instagram

Instagram is now going after creators who post unoriginal content on the platform—unless they make meaningful changes to that content.

Instagram Cracks Down on Accounts That Mostly Post Unoriginal Content

The social media giant's originality guidelines now extend beyond Reels to photos and carousels.

New Instagram Policies Target Reposted Content

Instagram is widening its efforts to prioritize original creators with a new algorithm update that directly targets accounts built on reposted content, not just in Reels but now across photos and carousel posts as well.

Instagram's recommendation algorithm will penalize 'unoriginal' photo and carousel posts

Meme creators and others who don't make "material" edits could get their reach throttled by Meta.

Instagram cracks down on content aggregators

The update targets content aggregators that don't post original content and instead simply re-upload others' posts.

Instagram is cracking down even harder on ‘unoriginal content’

For several years now, Instagram has been talking about its desire to boost ‘original’ content in its app, and as part of that drive, to reduce the reach of unoriginal or ‘reposted’ content. We reported on the first announcement of this in April 2022, including The Verge’s sharp take on the motivations behind it: “Translation? […] The post is from Music Ally.