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Instacart Expands Ads Manager to Retailers, Unlocking New Self-Serve Tools to Drive Growth Across the Marketplace

Summary by martech360.com
Instacart announced that retailers can now activate campaigns directly within Instacart Ads Manager, extending the company’s scaled, self-serve advertising platform to its retail partners. This expansion marks an evolution of Instacart’s advertising platform, introducing a new, purpose-built suite of tools designed for retailers, starting with self-serve promotions and off-platform capabilities. In 2025, Instacart generated more than $1 billion …
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supermarketnews.com broke the news on Wednesday, May 13, 2026.
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