Insomnia Cookies launches next phase of growth alongside Verlinvest and Mistral Equity Partners

Insomnia Cookies launches next phase of growth alongside Verlinvest and Mistral Equity Partners

The innovative, late-night bakery is poised for accelerated global expansion alongside investor group

Insomnia Cookies' Bold Move: Global Expansion to Sweeten Lives Everywhere!

PHILADELPHIA, PA — Insomnia Cookies has announced a landmark development in its growth strategy, with Verlinvest and Mistral Equity Partners increasing their investment in the company and acquiring Krispy Kreme’s stake. This move solidifies the financial backing needed to accelerate the cookie chain’s global expansion and ambitious goals. The deepened investment equips Insomnia Cookies to capitalize on its robust economic model, unrivaled brand …