Inside United Airlines’ Push to Serve Some of the World’s Most Coveted Wines at 36,000 Feet

Inside United Airlines’ Push to Serve Some of the World’s Most Coveted Wines at 36,000 Feet

Backed by a $35 million investment, the program relies on Doug Frost — one of the few to hold both Master Sommelier and Master of Wine titles — to select wines, including bottles priced above $150, that perform at altitude.Laurent-Perrier, a family-owned Champagne house founded in 1812, is among the producers now represented in United Airlines’ upgraded wine program.Credit: Courtesy of United AirlinesKey PointsUnited Airlines is quietly elevatin…