4 One-of-a-Kind Rolex Daytonas Just Sold for a Total of $49.5 Million
The four one-of-one Daytonas set auction records as proceeds were split between the Federer Foundation and Leonardo DiCaprio’s Re:wild.
- On Monday night in London, Rolex auctioned four unique, gem-set Daytona watches for a combined $49.5 million. The Crown confirmed each timepiece is one-of-a-kind, a rarity for the Swiss watchmaker.
- Proceeds are split 50/50 between the Federer Foundation, established by tennis star Roger Federer, and Leonardo DiCaprio's Re:wild charity supporting education in Southern Africa and Switzerland and ecosystem restoration globally.
- Auctioneer Aurel Bacs of Phillips managed intense bidding for the Spring, Summer, Autumn, and Winter timepieces. Bacs told one client, "When you wake up the next morning, you'll actually regret not buying one."
- Summer fetched $13.65 million, Autumn $13.52 million, Winter $13.2 million, and Spring $9.01 million. Each lot took about 15 minutes to sell, contributing to the auction's historic total.
- Bacs described the event as "completely uncharted territory," noting the privilege of witnessing such energy and passion. This historic auction demonstrates a shared commitment to craftsmanship and making a positive difference through these unique Daytonas.
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Swiss watchmaker Rolex has auctioned four unique pieces for the charities of Roger Federer and Leonardo DiCaprio. The 'Four Seasons' set reached a philanthropic milestone with four Rolex watches ranking in the top 5 most expensive watches ever sold at auction.
Four unique Rolex Daytona, Roger Federer and Leonardo DiCaprio in the hall and over 43 million euros collected, here is the charity auction organized by Phillips who rewrote every record. We talked with Aurel Bacs, the auctioneer who made it possible
At a special event organized last night by Phillips, Roger Federer and Leonardo DiCaprio witnessed how four Rolex Daytona, unique pieces, were sold for a record amount. It is the largest auctioned lot ever at a charity auction. As expected, the handler of the hammer was the legendary Aurel Bacs auctioneer; we talked to him to tell us what happened.
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