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Innovative Strategies for Mastering Exhibitor and Sponsorship Sales
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Innovative Strategies for Mastering Exhibitor and Sponsorship Sales
From combating suitcasing to securing new sponsors and creating engaging experiences, today’s exhibit and sponsorship sales teams face intense pressure to deliver exceptional value. Today’s fast-paced exhibitions and events require innovative thinking and adaptive strategies from show organizers to stay ahead of competitors while meeting the needs of both exhibitors and attendees. Recent insights from IAEE’s Show Organizer Insights Hour provide …
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