Another Attempt: How Us Fast Food Giant Taco Bell Wants to Attack Again in Germany

derwesten.de

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The US fast food giant Taco Ball ventures a new start: after several failures, one wants to finally win the German market for itself.

inside digital

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New competition for McDonald's, Burger King and Co.! Now, however: After it was supposed to be this far last year, a US fast food giant is now also expanding to Germany. The fans have eagerly waited for this. The post Popular fast food chain soon also in Germany – fans have waited for this first appeared on inside digital.

wiwo.de

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The US Group plans to open its first branches in major cities such as Frankfurt, Stuttgart and Cologne in winter. Whether it will work this time? The first attempt by the franchise company was an expensive misinvestment.

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At the start of Taco Bell's Germany, Christian Lehmann focuses on security tokens in Bavaria - and opens the franchise project specifically for private investors.

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Already in 2024 there were plans for 25 Taco Bell locations in Germany, which were to be extended later to over 150. Now the US giant is starting again. 15 branches are to be created in Bavaria.