InMobi Acquires AI Platform MobileAction to Drive Growth in iOS Ecosystem

InMobi acquires AI-driven iOS growth platform MobileAction

New Delhi: InMobi has acquired MobileAction, an AI-powered platform focused on iOS app growth and App Store optimisation. The financial details of the transaction were not disclosed. According to the companies, the acquisition strengthens InMobi Advertising’s offering across app user acquisition, organic growth and AI-led optimisation within the iOS ecosystem. It also adds MobileAction’s app analytics and advertising capabilities to InMobi’s bro…

InMobi acquires AI platform MobileAction to drive growth in iOS ecosystem

InMobi, a Softbank-backed firm, has acquired MobileAction. This move strengthens InMobi's presence in Apple's iOS advertising space. MobileAction is known for its AI-driven app analytics and expertise in Apple ads. The acquisition will enhance InMobi's ability to help brands reach new app users. MobileAction will continue to operate as a dedicated platform.

InMobi Acquires MobileAction, a Leading AI Platform for iOS growth

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