Infobip Reports Record Black Friday Interactions as Retailers Accelerate Shift to Richer Customer Experiences

Infobip Reports Record Black Friday Interactions as Retailers Accelerate Shift to Richer Customer Experiences - The Tribune

Vodnjan [Croatia], December 10: Infobip, the leading global cloud communications platform for customer engagement, identified a remarkable upswing in its Black Friday messaging traffic, with use of Rich Communication Services (RCS) surging 277% on Black Friday 2025 compared to the previous year. Email also remained a strong channel of choice among both retailers and consumers, showing an impressive 241% year-on-year increase, signaling that prom…

Infobip Reports Record Black Friday Interactions as Retailers Accelerate Shift to Richer Customer Experiences

Vodnjan [Croatia], December 10: Infobip, the leading global cloud communications platform for customer engagement, identified a remarkable upswing in its Black Friday messaging traffic, with use of Rich Communication Services (RCS) surging 277% on Black Friday 2025 compared to the previous year. Email also remained a strong channel of choice among both retailers and consumers, showing an impressive 241% year-on-year increase, signaling that prom…

Infobip sees Black Friday rich messaging volumes surge

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.