Published 13 days ago

Indonesia’s MSMEs Face Sales Decline After TikTok Shop Closure Study Finds

Summary by thefinancialanalyst.net

Recent research published in the Journal of Eastern European and Central Asian Research sheds light on the effects of a significant policy shift in Indonesia, particularly focusing on Bandung’s micro, small, and medium enterprises (MSMEs). The study, led by Rahmat Hidayat from Universitas Telkom, investigates the repercussions of the government’s closure of TikTok shop’s online marketing channel. Source

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Indonesia’s MSMEs Face Sales Decline After TikTok Shop Closure Study Finds

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