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Indiana Lawmakers Punt on High School NIL Regulations

The committee urged the Indiana High School Athletic Association to add financial literacy instruction after 54 student-athletes reported personal brand deals.

  • On Wednesday, the Interim Study Committee on Education declined to recommend legislative action on high school NIL deals, instead urging the Indiana High School Athletic Association to incorporate financial literacy training for student-athletes.
  • Earlier this year, the Indiana High School Athletic Association authorized Personal Branding Activity rules, allowing athletes to monetize their likeness while prohibiting team branding and promotion of alcohol, tobacco, and other restricted items.
  • Already, 54 student-athletes have engaged in PBA deals, with contracts ranging from $5,000 for apparel endorsements to promotional Instagram posts, IHSAA Commissioner Paul Neidig told the committee Wednesday.
  • State Representative Alex Burton , who requested the study, expressed his belief that Indiana can become 'the high school sports capital of the world' through responsible NIL implementation.
  • Sen. Spencer Deery raised concerns about recruitment risks, such as $10,000 sponsorships, while Neidig agreed to integrate financial literacy components into the IHSAA's ongoing oversight of student-athlete branding activities.
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Indiana lawmakers punt on high school NIL regulations

The name, image and likeness brand deals prevalent in collegiate athletics are trickling down to high school athletes, but Indiana lawmakers appear unlikely to regulate the practice for now.

·South Bend, United States
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Indiana Capital Chronicle broke the news on Wednesday, October 14, 2026.
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