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In tough times, they sold farmers cheaper fungicides. A top manufacturer, Syngenta, intervened. - Investigate Midwest
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In tough times, they sold farmers cheaper fungicides. A top manufacturer, Syngenta, intervened. - Investigate Midwest
Key takeawaysBlocking generics: When Syngenta faced generic competition for a valuable fungicide, it tried to prevent the cheaper product from reaching farmers, including suing and demanding hundreds of millions in damages. Incentivizing loyalty: One tactic it used was a “loyalty program” for retailers of its fungicide. The program rewarded retailers for selling its products and disregarding cheaper alternatives. Government scrutiny: The federal…
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