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Inflation-wary US consumers flock to 'Black Friday' deals

  • Consumer prices have increased by 22 percent since January 2020, leading to cautious spending by Americans, according to Pew Research.
  • Holiday spending is projected to grow between 2.5 and 3.5 percent this season, reaching nearly $989 billion, as reported by the National Retail Federation.
  • Consumers are expected to spend a record $10.8 billion online for Black Friday, reflecting a 10 percent increase from last year, according to Adobe Analytics.
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