Asda 'Proud' to Launch 'Game-Changing' Clothing Range that Supports Shoppers with Additional Needs

Asda 'proud' to launch 'game-changing' clothing range that supports shoppers with additional needs

Asda has announced a brand-new adaptive George clothing range to support those with additional needs, marking a significant advancement in accessible fashion.The 28-item collection addresses medical needs through innovative design features at an affordable cost.With all items priced between £11 and £24, these specially designed garments incorporate practical modifications for easy access to medical equipment. The range represents a meaningful sh…

George at Asda launches adult adaptive clothing range

George at Asda is rolling out a 28-piece collection of adult adaptive clothing, honouring the legacy of breast cancer campaigner Nicky Newman. The range, which will be available online only from 15 September, is designed for people with additional needs, with features including openings for feeding tubes, discreet pockets for stoma bags, easy on fastenings and metal-free zips. It comes after Newman took to Instagram in March 2023 to ask if she c…

In pictures: George at Asda launches adult adaptive clothing range - Retail Gazette

George at Asda is rolling out a 28-piece collection of adult adaptive clothing, honouring the legacy of breast cancer campaigner Nicky Newman. The range, which will be available online only from 15 September, is designed for people with additional needs, with features including openings for feeding tubes, discreet pockets for stoma bags, easy on fastenings and metal-free zips. It comes after Newman took to Instagram in March 2023 to ask if she c…