In-N-Out removes ’67’ from orders amid viral ‘6-7’ trend
In-N-Out removed number 67 to prevent disruptions from crowds drawn by the viral '6-7' trend, with an employee confirming the change happened about a month ago.
- This past year, In‑N‑Out Burger retired order number 67 from its ticket system, and an employee at a Los Angeles location confirmed it also banned 69; PEOPLE did not immediately receive a response.
- Dictionary.com named 67 its word of the year, linking it to Skrilla's 'Doot Doot ' and describing it as murky `brainrot` slang, according to lexicologists.
- On Reddit, users reported the system skipping the number 67, while witnesses at In-N-Out locations said adolescents lined up and made commotions when 67 was called, with commenters noting observers were 'presumably over the age of 15'.
- In November, Wendy's and Pizza Hut ran 67-cent promotions, while other eateries noticed the trend and youth chanting the phrase spread it rapidly.
- Steve Johnson, Dictionary Media Group's director of lexicology, said the term snowballed into a cultural phenomenon as widespread chanting and online repetition show how viral slang reshapes businesses.
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27 Articles
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