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In Mexico, first outrage, then victim blaming over murdered TikTok influencer

  • A young beauty content creator from Guadalajara, Mexico, aged 23, was fatally shot while hosting a live broadcast on TikTok at her salon on May 14, 2025.
  • Hours before her death, a masked man claiming to deliver a "very expensive" gift visited her salon, prompting Marquez to express fear and suspect a threat against her life.
  • Her murder took place amid a surge in violent crime in Jalisco, including the killing of a former congressman nearby, and is being investigated as a suspected femicide within Mexico's broader gender violence crisis.
  • Human Rights Watch reported that in 2022 about 4,000 women died violently in Mexico, accounting for 12% of homicides, while prosecutors confirmed a gender-focused investigation following femicide protocols in Marquez's case.
  • Marquez’s killing reignited public outrage over persistent impunity and institutional failures to prevent femicides despite legal measures addressing gender-based violence in Mexico.
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In Mexico, first outrage, then victim blaming over murdered TikTok influencer

Valeria Márquez seems destined to become one in a long line of Mexican women whose murder briefly shocks the conscience only to recede into the background until the next gruesome crime happens.

·United Kingdom
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The Straits Times broke the news in Singapore on Friday, May 16, 2025.
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