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I’m an American Who Visited Iceland’s Only Costco – and I Was Surprised by How Much It Felt Like Home – EUROP INFO
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I’m an American Who Visited Iceland’s Only Costco – and I Was Surprised by How Much It Felt Like Home – EUROP INFO
An American visitor recently experienced a surprising dose of familiarity during a trip to Reykjavík, Iceland, when she stepped into the country’s only Costco warehouse. Despite being thousands of miles from the United States, the wholesale retail giant’s Icelandic location closely mirrored its American counterparts in both layout and product selection. This unexpected similarity offers insights into the globalization of retail brands and consum…
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