Do the Huge Blue "Cathedrals" of Ikea Still Have a Future? The Swedish Group Closes a Store of 31,000 M2, This Had Not Happened Since 1983
4 Articles
4 Articles
The closure of the Borlänge site, northwest of Stockholm, illustrates the shift from the Swedish furniture giant to e-commerce and more compact store formats.
The closing of the Ikea department store in Borlänge, Sweden, a first in 43 years in the group's home country, symbolizes the strategic shift of the brand towards more compact formats and e-commerce, while nearly a third of sales are now online in some markets...
For decades, the gigantic blue and yellow buildings of Ikea, which many call "blue cathedrals" have embodied a certain idea of consumption. We sometimes spent hours wandering between the kitchens, the rooms staged and the decoration shelves, before leaving with furniture... And often much more than expected. While this model has long been considered unbeatable, it now seems to reach its limits. The announcement of the closure of the Ikea store i…
Swedish furniture giant IKEA's cost-cutting efforts continue: after recently announcing new cost-saving measures, the company is now announcing that it will close one large-format store in Sweden, reports Swedish business newspaper Dagens Industri.
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