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IHOP brings back free bottomless pancakes with select breakfast combos
- Beginning Monday, IHOP will offer free bottomless buttermilk pancakes with select breakfast combos including the Breakfast Sampler and T-Bone Steak & Eggs for dine-in only.
- After years of fantasy punishments, IHOP adapted the viral 24-hour pancake challenge, turning the last-place gag into a celebration rather than a punishment.
- To tease the deal, IHOP cast Malik Nabers, New York Giants wide receiver, in a 30-second spot and extended the campaign across national TV, Caleb Pressley’s `Sundae Conversation` podcast, influencer activations, and digital channels.
- The campaign aims to reach roughly 62 million North American fantasy-football players as a way to drive engagement and awareness, while IHOP sees the bottomless pancakes as an incremental layer after its first quarter of positive traffic.
- Looking ahead, the chain will also restore table syrup caddies and offer Old-Fashioned, Blueberry, Strawberry and Butter Pecan flavors, directing guests to IHOP.com.
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24 Articles
Coverage Details
Total News Sources24
Leaning Left5Leaning Right0Center18Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
L 22%
C 78%
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