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“If sportspersons are at the decision-making level, there is an emotional connect” - Sports News Portal
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“If sportspersons are at the decision-making level, there is an emotional connect” - Sports News Portal
(PC: RevSportz) Anil Singh, Managing Director, Procam International; Shreepad Shende, CMO, IDFC Bank; Joyneel Mukherjee, Group Director – Group Corporate Communications at RPSG; and N Muthukumar, Group CFO and MD at Olam Group, shared their insights during the session titled Sports Sponsorship and Value Creation. Anil pointed out how marathons act as a connecting point for people to participate. “There is a little dichotomy between sport and adv…
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