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'End of an Era' Sadness as ITV Shuts Down CITV for Good After 42 Years on Air

ITV is moving children’s shows to CBBC and ITVX Kids as the standalone brand ends after 42 years, with the ITV2 block also closed.

  • On Friday, April 10, ITV officially ended its children's channel CITV after 42 years on air, closing a major chapter for the iconic brand.
  • Originally launching as Watch It, the channel eventually transitioned away from linear broadcasting, with programming now shifted to streaming service ITVX Kids and channel CBBC.
  • Famous for hit shows Art Attack, Fraggle Rock, and Tots, the network once reached millions of viewers; one viewer wrote, "Can't believe CITV has ended."
  • Channels like POP and Tiny Pop closed before Christmas, reflecting industry-wide decline in linear kids' television and persistent concerns about investment in children's programming.
  • The channel's final moments featured credits of Scooby-Doo followed by the final CITV logo clip, with viewers calling the closure the "end of an era" for linear television.
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The Northern EchoThe Northern Echo
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'End of an era' Sadness as ITV shuts down CITV for good after 42 years on air

Viewers react as ITV shuts down children's channel CITV after 42 years on air.

·County Durham, United Kingdom
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The Sun broke the news in United Kingdom on Friday, April 10, 2026.
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