Bungled Name Change Cost a Lot
6 Articles
6 Articles
It has proven to be an expensive mistake to try to rebrand the Hjem-Is vans with a new name and product range.
Last year, Mejerigaarden suffered a loss of 47.6 million kroner after re-establishing the Hjem-Is brand.
It was a mistake that cost a double-digit million when ice cream manufacturer Mejerigaarden decided to give the Hjem-Is-cars a new name and a new product range. The choice fell on Fråst, but ...
It was a mistake that cost a double-digit million when the ice cream manufacturer Mejerigaarden decided to give the Hjem-Is-cars a new name and a new product range. The choice fell on Fråst, but the Danes did not accept either the new name or the concept. Therefore, the company had to spend time, effort and money last year to reverse the decision. This is a major factor in the fact that Mejerigaarden's accounts for 2024, which have now been publ…
Hjem-Is owner loses 48 million DKK after botched name changeIt was a mistake that cost a double-digit million when ice cream manufacturer Mejerigaarden decided to give the Hjem-Is cars a new hub
Mejerigaarden suffered a loss of 47.6 million kroner last year after re-establishing the Hjem-Is brand.
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