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IAG Launches Media Business to Cash In on Connected Passengers: Exclusive
Summary by Skift
4 Articles
4 Articles
IAG groups in IAG Media the advertising of Iberia, British Airways and Vueling before 122 million customers: screens on board, wifi of Starlink and VIP rooms. The IAG retail entry average: monetizes the advertising of 122 million customers aparece primero en Merca2.
Another Airline Has Just Launched Its Own Advertising Network in Bid to Monetize Starlink Wi-Fi
In-flight advertising is nothing new: we’re accustomed to seeing ads and commercials on the seatback entertainment screens, hearing flight attendants push credit card sign-ups, and being quietly sold to through brand partnerships. What airlines are now trying to do, though, is take a lot more control over the revenue they can gain from advertising, controlling…
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