Most travel brands still price creators as influencers and budget them as a side experiment. That's getting expensive twice over: creators now spark the trip, hold the trust, and close the sale, and measuring that against reach alone misses where the value actually sits. The Skift Creator Summit, presented by Meta, is where the industry corrects it.
The IAB Global Network launches the IAB Global Creator Week to boost marketing with creators worldwide in the week of September 14. IAB’s Global Network launches the IAB Global Creator Week to boost marketing with creators worldwide was first published in Marketing Insider Review.