The Unseen Emotional Burden Women Carry

The unseen emotional burden women carry

This unequal emotional burden isn’t just unfortunate, it’s a form of modern-day misogyny. It silently enforces the idea that women exist to serve, soothe and support, while men are entitled to care without ever learning to reciprocate, introspect, or communicate.

Beneath the Smile: Dr. Omar Itani Reveals the Hidden Cost of Emotional Labor in Sales

While a smile might inspire trust and approachability in a workplace, not all smiles are as genuine as they may seem. Some hide emotional exhaustion, resulting in employees, specifically salespeople, feeling drained and depleted.These, according to a recently published study led by Dr. Omar Itani, associate professor at LAU’s Adnan Kassar School of Business, emerge under pressure to close a sales deal or fulfill a company’s expectations. The eff…