Published 3 months ago • loading... • Updated 3 months ago
I tried Lakeland's bread maker with sales 776 percent up and here's my honest review
Sales surged 776% year-on-year as 31% of UK adults cook from scratch more than a year ago, driven by convenience and features like gluten-free settings.
Lakeland reported a 776% year-on-year sales increase for its Compact Loaf Bread Maker, a £69.99 device measuring 31 x 21.5 x 25cm that produces a 1lb loaf.
A recent Lakeland survey found 31% of UK adults cook from scratch more than a year ago, rising to 35% versus two years and 44% versus five years, which Lakeland linked to booming sales of small appliances.
Features like 11 pre-set programmes, a knead-only setting, and a delay-start timer with tactile controls and recipe booklet make the Compact Loaf highly versatile.
Customers say, after a few weeks of use, the machine became part of weekly routines, providing warm breakfasts and speeding up Saturday pizza nights, though it may not suit households feeding four or five.
Beyond sales figures, Lakeland's social channels used Instagram posts to broaden visibility as customers valuing ingredient control embrace cooking from scratch.