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I Rank Christmas 2025 Supermarket Adverts From Best to Worst - Including Asda, Tesco and M&S Food

UK supermarket Christmas adverts for 2025 feature beloved characters like the Grinch and Kevin the Carrot, ranked from best to worst by food writer Holly Allton.

  • This year Holly Allton, a food and drink writer, published a ranked roundup of UK supermarket Christmas 2025 adverts, listing Asda, Tesco, M&S Food, and Aldi among them.
  • Because Christmas adverts herald the season, the author says she has long taken a personal interest in supermarket Christmas adverts and ties the ranking to festive season rituals like advent calendars.
  • Focusing on character, Asda shows the Grinch shopping with his family before warming to Christmas and ending with a man revealed without Grinch make-up.
  • Lidl's advert promotes its toy bank and shows families, though the author says it didn't move her as much as others, while Aldi's Kevin the Carrot remains central, with a wedding storyline this year.
  • Sainsbury's brings The BFG into a warm, humorous dinner scene featuring him eating outside a window after being invited to dinner this year.
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21 Articles

LincolnshireWorldLincolnshireWorld
+7 Reposted by 7 other sources
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Top UK Christmas 2025 supermarket adverts ranked - including Tesco, Asda

Adverts this year feature iconic characters and celebrities 🎄

Northern Ireland WorldNorthern Ireland World
+12 Reposted by 12 other sources
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I rank Christmas 2025 supermarket adverts from best to worst - including Asda, Tesco and M&S Food

Adverts this year feature iconic characters and celebrities 🎄

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The Scotsman broke the news in Scotland, United Kingdom on Saturday, December 6, 2025.
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