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I Rank Christmas 2025 Supermarket Adverts From Best to Worst - Including Asda, Tesco and M&S Food
UK supermarket Christmas adverts for 2025 feature beloved characters like the Grinch and Kevin the Carrot, ranked from best to worst by food writer Holly Allton.
- This year Holly Allton, a food and drink writer, published a ranked roundup of UK supermarket Christmas 2025 adverts, listing Asda, Tesco, M&S Food, and Aldi among them.
- Because Christmas adverts herald the season, the author says she has long taken a personal interest in supermarket Christmas adverts and ties the ranking to festive season rituals like advent calendars.
- Focusing on character, Asda shows the Grinch shopping with his family before warming to Christmas and ending with a man revealed without Grinch make-up.
- Lidl's advert promotes its toy bank and shows families, though the author says it didn't move her as much as others, while Aldi's Kevin the Carrot remains central, with a wedding storyline this year.
- Sainsbury's brings The BFG into a warm, humorous dinner scene featuring him eating outside a window after being invited to dinner this year.
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Coverage Details
Total News Sources21
Leaning Left1Leaning Right0Center14Last UpdatedBias Distribution93% Center
Bias Distribution
- 93% of the sources are Center
93% Center
C 93%
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