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HYBE Launches New Label ‘ABD,’ Set To Debut New Girl Group
The label will focus exclusively on female acts as HYBE deepens its multilabel strategy and seeks fresh concepts in a crowded K-pop market.
- On Friday, HYBE announced the launch of ABD, a subsidiary label dedicated exclusively to the development of female K-pop acts.
- This launch deepens HYBE's decentralized multi-label architecture designed to foster creative independence while reducing the company's historic reliance on a handful of flagship acts.
- PLEDIS Entertainment's Head of Artist Planning Jiwon No will serve as ABD's President, while Sung Soo Han spearheads production to pursue "unconventional ideas" and "artist-focused production."
- ABD is slated to debut its first rookie ensemble in the second half of 2026, introducing "new musical styles and concepts" to capture fresh market energy.
- HYBE's expansion follows record-setting first-quarter revenue of 698.3 billion KRW driven by BTS's comeback, positioning the company to compete in an increasingly crowded global music landscape.
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14 Articles
14 Articles
HYBE bets big on new girl group label ABD
HYBE, the Korean powerhouse behind global K-pop juggernauts like BTS, is sharpening its focus on the competitive girl-group market. The company announced Friday the launch of ABD, a subsidiary label dedicated exclusively to the development of female K-pop acts. The move marks a significant deepening of HYBE’s multilabel architecture, a decentralized strategy designed to foster creative independence while leveraging the parent company’s massive i…
·Korea (the Republic of)
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(Seoul = Yonhap News) Reporter Kim Seon-woo = HYIVE announced on the 8th that it has established a new label, 'ABD,' specializing in girl group production.
·Korea (the Republic of)
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Coverage Details
Total News Sources14
Leaning Left4Leaning Right1Center1Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 17%
R 16%
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