US EditionEXCLUSIVE: Hublot Taps BTS’ Jung Kook as Global Ambassador
Jung Kook, praised for his evolving style, joins Hublot alongside other global icons as BTS prepares for a reunion concert and a 34-city tour.
- On Monday, Hublot named Jeon Jung-Kook, BTS member, its newest global ambassador, with Julien Tornare praising his influence, as the announcement was made.
- Having crossed paths at the 2022 FIFA World Cup in Qatar, Jung Kook said he wasn’t a big watch person before but admired Hublot’s craftsmanship and felt the brand could be made one’s own.
- The campaign visuals feature Jung Kook wearing the Big Bang Original Unico Black Magic, unveiled in January, while Hublot described him as embodying the brand’s evolving spirit.
- The appointment arrives as attention reaches a fever pitch around BTS’s reunion after a two-year hiatus, with the March 21 concert at Seoul’s Gwanghwamun Square and March 27 Netflix documentary.
- Joining Hublot’s roster of global names, Jung Kook expands the brand’s cultural reach alongside Daniel Arsham, Samuel Ross, Patrick Mahomes, Kylian Mbappé, Novak Djokovic and Usain Bolt.
13 Articles
13 Articles
Hublot Announces BTS Jung Kook As Global Brand Ambassador
Hublot proudly welcomes Jung Kook (정국), global artist, performer, and member of 21st-century pop icons, BTS (방탄소년단), as its new Global Brand Ambassador. The announcement has been celebrated in Seoul, marking the fusion of two worlds that have redefined what it means to be original: a watchmaker that reshaped modern horology and an artist who reshaped the sound and rhythm of a generation. From the first fusion of gold and rubber in 1980, to the s…
HUBLOT ANNOUNCES JUNG KOOK AS GLOBAL BRAND AMBASSADOR, BRIDGING WORLDS OF WATCHMAKING AND MUSIC - PressReach
SEOUL, South Korea, Feb. 12, 2026 /PRNewswire/ — Hublot proudly welcomes Jung Kook, global artist, performer, and member of 21st century pop icons, BTS, as its new Global Brand Ambassador. The announcement has been celebrated in Seoul, marking the fusion of two worlds that have redefined what it means to be original: a watchmaker that reshaped modern horology and an artist who reshaped the sound and rhythm of a generation. From the first fusion …
In luxury, the image is never casual. Jungkook’s announcement today in Seoul as Hublot’s new global ambassador is no exception. The Swiss firm has been building its identity around the so-called “Art of Fusion.” A way to mix materials, stress tradition and innovation and cross territories that, in [...] La entrada It’s Jungkook’s time. BTS’s vocalist becomes Hublot’s new global ambassador appears first in Forbes España.
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