Skip to main content
Holiday Sale — Get 40% off Vantage for yourself or as a gift
Get Started
SubscribeLogin
Published • loading... • Updated

How women athletes are redefining Nike’s Jordan brand

Summary by Fortune
Nike’s Jordan brand is expanding beyond Michael Jordan as women athletes drive cultural relevance, new consumers, and growth for the $7 billion business.

1 Articles

FortuneFortune
Center

How women athletes are redefining Nike’s Jordan brand

Nike’s Jordan brand is expanding beyond Michael Jordan as women athletes drive cultural relevance, new consumers, and growth for the $7 billion business.

·New York, United States
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 100% of the sources are Center
100% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Fortune broke the news in New York, United States on Wednesday, December 17, 2025.
Too Big Arrow Icon
Sources are mostly out of (0)
Blindspot Title And Logo
Stories disproportionately reported by the Left or the Right

Similar News Topics

Michael Jordan icon

Michael Jordan

Nike icon

Nike

Beaverton, Oregon icon

Beaverton, Oregon

News
Feed Dots Icon
For You
Search Icon
SearchBlindspot LogoBlindspotLocal