How Walmart Connect is growing the ‘connective tissue’ of retail media

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How Walmart Connect is growing the ‘connective tissue’ of retail media

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

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Alliance Digitale published this Friday a first infographic of a series dedicated to retail media. This first publication highlights the central role of Data and its implications for the optimization of marketing strategies. It was born from the collaboration between the main Retail Media administrations of the French market and highlighted by the Working Group Retailers. According to Alliance Digitale, retail media is experiencing a strong acce…