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Chipotle Pokes Fun at AI Super Bowl Ads to Spotlight Real Ingredients

Chipotle will distribute 100,000 promo codes via Instagram Reels for free entrées, totaling up to $1 million in giveaways during the Super Bowl broadcast.

Summary by marketingdive.com
After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes.

6 Articles

The Independent (US)The Independent (US)
Lean Left

Chipotle is handing out $1M in free Super Bowl meals — here’s how

Keep an eye out for the Chipotle code after halftime and before the third quarter of Super Bowl LX on Sunday

·United States
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marketingdive.commarketingdive.com
Reposted by
RetailWitRetailWit
Center

Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes.

Read Full Article
USA TodayUSA Today
Lean Left

Want free Chipotle on Super Bowl Sunday? Here's how to score some.

Chipotle will drop free entrée codes on Instagram when an AI-generated ad airs during the Super Bowl.

·United States
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NewsweekNewsweek
Center

How to get free Chipotle during the 2026 Super Bowl

During this year's Super Bowl, Chipotle is offering fans the chance to win free food during the half time show.

·United States
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Restaurant Magazine | Restaurant News and ReviewsRestaurant Magazine | Restaurant News and Reviews

Chipotle Rejects AI Ads to Give Away $1 Million in Real Food on Game Day

Chipotle is bypassing traditional game day commercials to offer fans up to $1 million in free entrée codes through an Instagram Reels activation triggered by AI-generated ads. The post Chipotle Rejects AI Ads to Give Away $1 Million in Real Food on Game Day first appeared on Restaurant Magazine.

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Newsweek broke the news in United States on Wednesday, February 4, 2026.
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