How to Create a Decades-Long Product: He-Man and Mattel's Marketing Lessons

Merca2.es

Factuality

Ownership

Creating a product that survives fashions and connects for decades is the obsession of any founder. He-Man’s story — the muscular barbarian with a magic sword — shows that the recipe is not in creative genius, but in listening to the client without filters, embedding purpose in the story and giving up space for the consumer to make it his own. Mattel rejected Star Wars in 1976 and, to go back, followed to the letter what the children were asking…