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How to build a beverage brand: C4 on carving out the performance energy category

Summary by beveragedaily.com
C4 Energy, launched in 2014, initially targeted gym-goers but expanded to the mass market in 2018, achieving significant success with products like C4 Sport Hawaiian Punch Pre-Workout.
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beveragedaily.combeveragedaily.com

How to build a beverage brand: C4 on carving out the performance energy category

C4 Energy, launched in 2014, initially targeted gym-goers but expanded to the mass market in 2018, achieving significant success with products like C4 Sport Hawaiian Punch Pre-Workout.

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beveragedaily.com broke the news in on Tuesday, July 29, 2025.
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