US EditionAn Inside Look at the 'Fiasco' of the Vision Pro Launch in Stores
Apple trained hundreds of store workers under secrecy, but the headset’s 1.5-pound weight and $3,500 price helped limit demand.
7 Articles
7 Articles
Apple Vision Pro launch hampered by years of retail store penny-pinching
Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores.Demo Apple Vision Pro in an Apple StoreBack in the day, if you asked an Apple Store employee what they recommended, they would often suggest a different store if that was the best option. They were driven by what the customer needed and had no need to care how many Appl…
New Book Details Vision Pro's Troubled Launch in Apple Stores
A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to the disappointing launch of the Apple Vision Pro in early 2024 (via WIRED). The book, Mutiny: The Rise and Revolt of the College-Educated Working Class, draws on interviews with Apple Store employees to document how staffing cuts, reduced training, and a shift toward aggressive sales metrics left Apple…
The Apple Vision Pro's commercial failure is not only due to its high price or technical limitations. An in-depth survey, based on Noam Scheiber's book "Mutiny", reveals how the cost reduction strategy in the Apple Store, marked by insufficient training and pressured personnel, has transformed a seduction operation into a real fiasco.
Rushed training sessions, staff shortages, and overworked employees meant the launch of the Apple Vision Pro didn't always go smoothly in Apple stores. Between the initial enthusiasm for the product and the rapid waning interest that followed, employees sometimes had to deal with difficult situations.
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