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How the Saudi Grand Prix Fuels a Broader Sportswashing Strategy
From the roar of Formula 1 engines to the elegance of international tennis, Saudi Arabia has been pouring billions into sports—not just for the love of the game, but to rebrand its image. This isn’t about athletic excellence. It’s about sportswashing: using high-profile events to distract from a long and painful record of repression. Whether it’s hosting the 2034 FIFA World Cup, investing heavily in tennis, or staging the Italian Super Cup, the …
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With multi-million-dollar investments and a network of global alliances, Saudi Arabia is transforming the sporting landscape, where it walks towards the 1,000 sponsorships worldwide. But behind the show, doubts about sportswashing grow. Read
How the Saudi Grand Prix Fuels a Broader Sportswashing Strategy
From the roar of Formula 1 engines to the elegance of international tennis, Saudi Arabia has been pouring billions into sports—not just for the love of the game, but to rebrand its image. This isn’t about athletic excellence. It’s about sportswashing: using high-profile events to distract from a long and painful record of repression. Whether it’s hosting the 2034 FIFA World Cup, investing heavily in tennis, or staging the Italian Super Cup, the …
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