Swiss shopping tourists ‘should be taxed more': Migros boss
6 Articles
6 Articles
Mario Irminger of Migros advocates lowering the duty-free purchase limit to 50 francs in order to strengthen the Swiss retail sector.
In the midst of a major crisis, retailers have to celebrate their anniversary: the budget is only enough for an elaborate advertising clip. But events are subject to payment. 50 years ago, Migros celebrated its anniversary with one of the longest advertising clips: "Eusi Migros." The celebratory song begins with the words: "Eusi Migros knows what she wants." In 1975, that was probably true. 25 years later, another commercial appeared in […]
Migros CEO Mario Irminger would have liked to see an even greater restriction when reducing the VAT exemption limit.
The restructuring year of 2024 is now to be followed by the jubilee year of 2025 for Migros. In an interview, CEO Mario Irminger reveals how Migros plans to celebrate its 100th anniversary, how many millions the celebrations will cost - and why he is sticking with the online supermarket despite the deficit.
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