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How the Louis Vuitton Monogram Predicted Logomania
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How the Louis Vuitton Monogram Predicted Logomania
Tina Turner with her Louis Vuitton luggage. All photography courtesy of Louis Vuitton. You know it when you see it. That was the idea that birthed Louis Vuitton’s unmistakable monogram. The design—an ochre emblem of a four-petaled flower encased in a circle, another encased in a diamond, and, of course, the interlocking L and V—is among the most recognizable and enduring patterns the world over. Burberry check, the Nike swoosh, and Gucci’s doubl…
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