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How Texas Tech booster Cody Campbell became the face of a new movement in college sports

Cody Campbell symbolizes the growing influence of boosters in college sports amid recent shifts elevating donor roles, spotlighting Texas Tech football's evolving support system.

  • The Dallas Morning News profiled Cody Campbell, highlighting his public role as a Texas Tech booster emblematic of a booster-driven movement in college sports.
  • Amid changes to college sports, local media and fans have increased boosters' visibility and influence at Texas Tech athletic program events.
  • Photographs and game coverage by Getty Images and local photographers show Campbell attending Texas Tech events, including appearances at Jones AT&T Stadium, highlighting his public presence.
  • Campbell's prominence has prompted tensions over booster influence in Texas Tech athletic program decisions and recruiting, reflecting broader debates about college-sports governance and recruiting processes.
  • As boosters gain visibility, the Campbell profile signals a trend reshaping recruiting and program funding in college sports as donors and boosters as stakeholders attract media and fan attention around programs.
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The Press of Atlantic CityThe Press of Atlantic City
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How Texas Tech booster Cody Campbell became the face of a new movement in college sports

DALLAS — Cody Campbell is as Texan as they come. The Lubbock, Texas, native was a fourth-generation Texas Tech graduate, whose great-grandfather was part of Tech’s first class in 1925. He joined the Red Raiders program as an offensive lineman…

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Missoulian broke the news in Missoula, United States on Wednesday, December 3, 2025.
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