How Sweden's 'Secondhand only' Shopping Mall Is Changing Retail

How Sweden's 'secondhand only' shopping mall is changing retail

As a fashion sustainability researcher, finding the ReTuna shopping mall in Eskilstuna was a delightful surprise. Stepping into this Swedish shopping center felt refreshingly different—it is the first in the world to sell only secondhand and repurposed items.

How Sweden’s ‘secondhand only’ shopping mall is changing retail

Second-hand books for sale at ReTuna, Sweden's shopping centre dedicated to only selling preloved items. Mary-Anna Ball, CC BY-NC-NDAs a fashion sustainability researcher, finding the ReTuna shopping mall in Eskilstuna was a delightful surprise. Stepping into this Swedish shopping centre felt refreshingly different – it is the first in the world to sell only secondhand and repurposed items. During numerous visits to the shopping mall over the la…

Sweden’s Secondhand Mall: A Retail Revolution

As a fashion sustainability researcher, finding the ReTuna shopping mall in Eskilstuna was a delightful surprise. Stepping into this Swedish shopping centre felt refreshingly different – it is the first in the world to sell only secondhand and repurposed items. During numerous visits to the shopping mall over the last 18 months, I have spoken to customers, managers and employees – all of whom seemed excited by ReTuna’s innovative business model.…