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Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide

The campaign adds limited-edition cans, QR code activations and community court refurbishments as Sprite expands its NBA partnership through 2027.

Summary by Adweek
NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.

6 Articles

ComplexComplex
Lean Left

Nikola Jokić, Anthony Edwards Lead Sprite's New 'Never Stop Refreshing the Game' Campaign

Nikola Jokić and Anthony Edwards lead Sprite's new 'Never Stop Refreshing the Game' campaign. Get a closer look here.

·Los Angeles, United States
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AdweekAdweek
Center

Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide

NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.

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Marketing DiveMarketing Dive
Center

How Sprite is refreshing its NBA sponsorship with a global focus

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.

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OpenCourt-BasketballOpenCourt-Basketball

Nikola Jokić Joins Anthony Edwards As Sprite’s New Global Basketball Ambassador

Nikola Jokić is adding another major global partnership to his résumé, joining Anthony Edwards as one of Sprite’s leading basketball ambassadors. Sprite unveiled Jokić as part of its new “Never…

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NedeljnikNedeljnik

Sprite Expands Its Global Presence in the World of Basketball with NBA Star Nikola Jokic

Sprite today announced that three-time NBA MVP Nikola Jokic is joining the global team of basketball ambassadors, along with superstar Anthony Edwards, further expanding the brand's presence in the world of basketball, after returning earlier this year as the official global partner of the NBA in the soft drinks category. This announcement follows […]

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dnevnik.rsdnevnik.rs

JOKIĆ JOINED NEW TEAM! Did You Have Anyone From Serbia? “Sprayte” Proud of New Ambassador

Sprint announced that three-time NBA MVP award winner Nikola Jokic is joining the global team of basketball ambassadors, alongside superstar Anthony Edwards.

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Marketing Dive broke the news on Monday, October 12, 2026.
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