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How South Dakota State And Justin Sell Turned Belief Into A Brand
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How South Dakota State And Justin Sell Turned Belief Into A Brand
Right Time. Right Place. Right Wins. South Dakota State Athletics did not arrive at national relevance by accident. It was built patiently, intentionally, and with a clear sense of identity under athletic director Justin Sell, who arrived in Brookings in 2009 just as the Jackrabbits were completing their transition from Division II to Division I. Sell is quick to redirect praise. He points to presidential leadership, coaches, campus partners, do…
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