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How red went from the color of revolution to the color of Republicans in US politics

  • Red is now associated with the Republican Party, although the party did not officially choose the color.
  • There was no ideological reason or founding decision behind either party’s political color.
  • The 2000 presidential dispute over Florida helped establish red for Republican George W. Bush and blue for Democrat Al Gore.
  • Repeated television graphics turned red and blue into labels for political geography, culture, and identity.
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12 Articles

The Guam Daily PostThe Guam Daily Post
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How red went from the color of revolution to the color of Republicans in US politics

For American conservatives of the Cold War era, red was the color of communists and the mistrusted American left. Now, it’s the color of the GOP, while Democrats are blue. How did this happen?

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The Indiana Gazette Online broke the news in Indiana, United States on Monday, September 21, 2026.
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