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How publishers like Vox and Hearst are using AI "seller agents" to respond to RFPs and more, with help from adtech companies like Boostr and Raptive (Kari McMahon/A Media Operator)

Summary by mediagazer.com
Kari McMahon / A Media Operator: How publishers like Vox and Hearst are using AI “seller agents” to respond to RFPs and more, with help from adtech companies like Boostr and Raptive  —  The summer season typically brings a slowdown in dealmaking and transactions, but for media publisher Vox, it's when it announced its first agentic-powered media buy.
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mediagazer.com broke the news on Tuesday, September 1, 2026.
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