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How publishers like Vox and Hearst are using AI "seller agents" to respond to RFPs and more, with help from adtech companies like Boostr and Raptive (Kari McMahon/A Media Operator)
Kari McMahon / A Media Operator:
How publishers like Vox and Hearst are using AI “seller agents” to respond to RFPs and more, with help from adtech companies like Boostr and Raptive — The summer season typically brings a slowdown in dealmaking and transactions, but for media publisher Vox, it's when it announced its first agentic-powered media buy.
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