How protein snagged the broader consumer base

How protein snagged the broader consumer base

A recent report from Front Row examined protein’s shift from the gym to the mainstream. The latest insights illustrate how protein has become a cornerstone of modern wellness, capturing the attention and loyalty of a wider market beyond its initial niche.

How protein turned from trend to necessity

Discover how protein fortification is reshaping snacks and beverages, from high-protein bars and cookies to carbonated whey drinks, coffee hybrids, and yogurt pouches. Explore the challenges and ingredient innovations powering this trend.